The difference between stagnation and explosive growth often comes down to one critical factor: the quality of your talent within your company. As industry demands evolve and specialized skills become increasingly valuable, partnering with a recruitment firm that truly understands the nuances of market research isn’t just beneficial—it’s essential for companies aiming to lead their sector.
When market research up-and-comers like Strategyn and powerhouses like Ipsos needed to build teams that could transform their business trajectory, they turned to a partner with proven expertise in identifying and securing top-tier talent. This is the story of how specialized market research recruitment became the catalyst for unprecedented success.
The Market Research Recruitment Challenge
The market research industry faces unique talent acquisition challenges that generic recruiters often struggle to address. Finding professionals who combine analytical prowess with industry-specific knowledge requires more than standard recruitment process.
Industry-Specific Expertise
Market research demands specialized skills in data analysis, consumer behavior understanding, and research methodologies. Generic recruiters often lack the network and market research recruiting expertise to identify candidates with these specific qualifications.
Quality vs. Quantity
In market research, a single exceptional hire can deliver exponentially more value than multiple average performers. The challenge lies in identifying these high-impact professionals who can truly drive organizational growth. Then the real test, selling them on your opportunity. That’s where Talent Leverage comes in.
“The real risk vs. reward is not always in the recruiting cost but in the value of the quality of candidates they can successfully recruit. A Regional VP with a 20-year Book of Business and 7 years of exceeding a $10 million quota delivers incomparable value compared to someone with 5 years of experience and a $4 million yearly performance.”
Case Study: Transforming Strategyn Through Strategic Recruitment
When Strategyn, a leader in innovation consulting, needed to expand their Customer Insights team and strengthen their sales division, they faced a critical juncture. The challenge wasn’t simply filling positions—it was finding professionals who could elevate their market research capabilities and really drive business growth.
The Recruitment Challenge
Strategyn required candidates with specialized expertise in consumer insights research and sales executives who could articulate complex methodologies to potential clients. Generic recruitment approaches were yielding candidates who met basic qualifications but lacked the specialized knowledge and cultural fit essential for Strategyn’s unique approach.
“Talent Leverage has been instrumental in our growth. They took the time to understand our unique needs and delivered candidates who not only had the right skills but also aligned perfectly with our company culture and vision. They go way beyond the resume!”
The Talent Leverage Approach
Talent Leverage implemented a tailored recruitment strategy that went beyond traditional methods:
The Results
The partnership yielded exceptional results for Strategyn:
Customer Insights Team
Strategyn successfully built a team of researchers who elevated their insights capabilities, leading to enhanced client deliverables and increased project success rates.
Sales Performance
The sales executives recruited by Talent Leverage helped Strategyn exceed revenue targets and expand into new market segments previously untapped.
Case Study: Elevating Ipsos Loyalty to Top Performance
When Alexandre Guerin took the helm as Ipsos Loyalty President, he faced the challenge of transforming the division into a market leader. A critical component of this transformation would be building a team with the right expertise and vision to drive change.
The Recruitment Challenge
Ipsos needed to build a team capable of implementing sophisticated change management strategies while maintaining deep expertise in customer loyalty research. Additionally, when Ipsos acquired the RDA Group, a global provider of quality-tracking and customer-satisfaction studies for major auto manufacturers and a prime competitor for J.D. Power, they needed to seamlessly integrate new talent.
The Talent Leverage Solution for Market Research Recruitment
Talent Leverage developed a comprehensive recruitment strategy that addressed Ipsos’ unique needs:
The Results
The partnership with Talent Leverage delivered transformative results:
Under Alexandre Guerin’s leadership and with the team built through Talent Leverage’s recruitment expertise, Ipsos Loyalty, an underperforming division, became one of the top-performing divisions company-wide, exceeding growth and profitability targets.
The successful integration of the RDA Group acquisition strengthened Ipsos’ position in the automotive research sector, creating new revenue streams and expanding their client portfolio.
The Human-Centric Approach to Market Research Recruitment
In an era where many recruitment firms rely heavily on algorithms and automated screening, Talent Leverage has maintained a commitment to a human-centric approach that delivers superior results for market research companies.
“In today’s AI-driven world, Talent Leverage stands apart with their human-centric approach to recruitment, focusing on the nuanced understanding of both client needs and candidate capabilities that technology alone cannot replicate.”
Beyond Keywords and Algorithms
While technology plays a role in our process, we recognize that identifying the right market research talent requires human expertise to evaluate nuanced skills, cultural fit, and potential for growth that algorithms simply cannot assess.
Industry-Specific Expertise
Our recruiters bring deep knowledge of the market research industry, understanding the specific methodologies, tools, and skills that drive success in different research specializations.
This approach has proven particularly valuable in the market research sector, where success depends not just on technical capabilities but on the ability to translate data into actionable insights that drive business decisions.
Flexible Market Research Recruitment Models
Understanding that different organizations have unique recruitment needs, Talent Leverage offers multiple engagement models designed to provide flexibility while maintaining our commitment to quality.
- Ideal for immediate, time-sensitive hiring needs
- Access to pre-vetted market research professionals
- Streamlined process for faster placement
- Pay only for successful placements
On-Demand Recruitment
- No upfront costs or financial risk
- Comprehensive market search
- Multiple candidate options
- Payment only upon successful hire
Contingency Recruitment
- Predictable recruitment costs
- Simplified budgeting process
- Comprehensive service package
- Transparent fee structure
Flat Rate Recruitment
Contained Recruitment
For organizations with complex or confidential hiring needs, our Contained Recruitment model provides a dedicated team focused exclusively on your search, with a structured process and guaranteed results.
Quality vs. Cost: The True ROI of Expert Market Research Recruitment
When evaluating recruitment services, many organizations focus primarily on the fee structure. However, this approach often overlooks the most critical factor: the quality and impact of the talent acquired.
“The difference between a good hire and an exceptional hire in market research isn’t just incremental—it’s exponential. The right professional doesn’t just fill a position; they transform capabilities and drive growth.”
The Exponential Value of Top Talent
Consider these real-world examples:
Research Director with Industry Connections
A Research Director with established industry relationships can bring immediate client opportunities worth (multi) millions in revenue—far outweighing any premium in recruitment costs.
Sales Executive with Proven Track Record
A Regional VP with a 20-year Book of Business and consistent performance exceeding $10 million quotas delivers incomparably more value than someone with 5 years of experience and $4 million yearly performance.
This is why working with a recruitment firm that has at least 15 years of successful experience in placing top market research talent, like Talent Leverage, is an investment that pays dividends far beyond the initial placement.
Partner with Market Research Recruitment Experts
For over 15 years, Talent Leverage has been the trusted recruitment partner for leading market research organizations seeking to build high-performing teams that drive business growth. Our deep industry expertise, human-centric approach, and proven track record with companies like Strategyn and Ipsos demonstrate our ability to deliver talent that transforms organizations.
Our recruiters have decades of combined experience successfully recruiting the most qualified and culturally fit candidates, resulting in increased retention rates, better team dynamics, and a growing bottom line. Our recruiting firm is trusted by the media and industry leaders alike, and our expertise and results have been spotlighted by top publications and organizations like Hr.com, Executive Leaders Radio, Associated Press, Clutch, and Digital Journal.
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or reach out to us directly by emailing us at search@talentleverage.com to schedule your personalized consultation today.
